TITLE

Toyota, Honda start to push hybrid vehicles

AUTHOR(S)
Guilford, Dave
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of automobile makers to market hybrid-engine vehicles in the United States. Toyota Motor Sales USA promoting its Prius hybrid-powered model in an advertising campaign from Oasis agency; American Honda Motor Co.'s web site to its unnamed vehicle, which is scheduled for sale in late 1999; The electric car's barriers to consumer sales such as lack of driving range; Price and fuel economy of the Honda model.
ACCESSION #
1985956

 

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