Branding approach to PSAs could prove to be costly: Wooden

Teinowitz, Ira
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p16
Trade Publication
Profiles Ruth Wooden, president of the National Parenting Association as of July 1, 1999. Her work as president and chief executive officer of the Advertising Council in the United States; Her efforts to get television networks to commit time to traditions public service announcement advertising; Comments of Wooden.


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