Y&R to try again on 7 UP as 'Un' campaign fizzles

Kramer, Louise
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p14
Trade Publication
States that Y&R Advertising is working on a fall 1999 campaign for Dr. Pepper/Seven-Up Cos.' 7UP soft drink. Demand for a campaign with broad public appeal in the United States; Challenges that the brand faces with rivals such as Coca-Cola's Sprite; Market share; Measured media spending, according to Competitive Media Reporting.


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