TITLE

Mercedes tries out 'designo' packages

AUTHOR(S)
Guilford, Dave
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Mercedes-Benz of North America's `mass customization' program called designo in summer 1999. Price of the Designo Edition versions of the S-Class sedan automobile; Comments of vice-president of marketing, Joe Eberhardt, on expected sales; How the vehicle will be marketed.
ACCESSION #
1985909

 

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