TITLE

Novartis sees quick results with OTC Lamisil

AUTHOR(S)
Goetzl, David
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Novartis Consumer Health's athlete's foot remedy, Lamisil AT, which was a prescription product switched to over-the-counter (OTC) status in the United States. Cost of the Grey Advertising television and print campaign for Lamisil; Comment of Barry Cohen Novartis' category director for dermatologicals on the OTC product.
ACCESSION #
1985907

 

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