Tae-Bo marketer adds health clubs, new infomercials

Friedman, Wayne
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p12
Trade Publication
Focuses on the marketing of Billy Blanks and the fitness regime called Tae-Bo. The `Tae-Bo With Billy Blanks' home video for kickboxing; A pay-per-view event planned for the founder, trainer and karate champion Blanks; Magic Johnson Productions to produce a four-month tour for Blanks; Blanks' marketing company NCP Marketing and licensing deals.


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