Woodstock revisited finds few sponsors

Friedman, Wayne
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p4
Trade Publication
Focuses on the Woodstock brand in the form of the three-day music festival to be held in Rome, New York in July 1999. Lack of interest by big-name marketers for promoting the concert; Columbia House to sponsor the Woodstock pay-per-view event on cable television; The amount paid by PepsiCo to sponsor the festival in 1994.


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