TITLE

Kodak sets assault on 'photo use' with 3 new campaigns

AUTHOR(S)
Goetzel, David
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Eastman Kodak Co., which plans to advance its three digital-imaging products in campaigns from Ogilvy & Mather. The Picture CD service that processes a roll of photographs on a CD; Picture Maker, an in-store machine that enlarges, crops and adjusts photos; You've Got Pictures, a joint service from Kodak and America Online; Kodak's move into the `photo-use' market as a way to keep consumer interest in traditional film and camera products.
ACCESSION #
1985892

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics