TITLE

Sega unleashes $100 mil drive for Dreamcast

AUTHOR(S)
Cuneo, Alice Z.; Snyder, Beth
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Sega of America is launching a $100 million marketing effort for Dreamcast, a videogame console. Personification of the console in cable television commercials from Foote, Cone & Belding advertising agency; Details of the campaign.
ACCESSION #
1985889

 

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