Sega unleashes $100 mil drive for Dreamcast

Cuneo, Alice Z.; Snyder, Beth
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p3
Trade Publication
States that Sega of America is launching a $100 million marketing effort for Dreamcast, a videogame console. Personification of the console in cable television commercials from Foote, Cone & Belding advertising agency; Details of the campaign.


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