TITLE

Circuit City reviews four for $150 mil brand effort

AUTHOR(S)
Snyder, Beth; Cuneo, Alice Z.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Circuit City Stores has focused on four advertising agencies in its review to develop a television branding campaign for its retail electronics. The amount that Circuit City plans to spend on television and print advertising; Expectation that the company will launch an online selling site.
ACCESSION #
1985826

 

Related Articles

  • TV or not TV? Benady, David // Marketing (00253650);2/8/2012, p28 

    The article discusses the role of television (TV) advertising in the success for various consumer product brands, considering whether challengers to market leaders are able to succeed without TV advertising. The cost of sustaining television advertising campaigns is reviewed, noting the...

  • How M&C Saatchi used the force for Dixons campaign. Hemmings, Jeremy // Campaign;10/22/2010, Issue 42, p14 

    The article discusses the launch of Dixons.co.uk press, poster campaign, and the brand advertisement for Currys PC World Megastores in Great Britain.

  • Enjo's makes the most of disbelief. Ryan, Rosemary // B&T Weekly;7/16/2004, Vol. 54 Issue 2480, p6 

    Reports on the launch of a television campaign for the Australian arm of cleaning system brand, Enjo in Australia. Strategy of the campaign that uses the consumer perception style; Retention of the jingle used in previous campaign in the new campaign; Turnover of the brand from the year 2003.

  • FACT. Abu-Shalback Zid, Linda // Marketing Management;Nov/Dec2004, Vol. 13 Issue 6, p6 

    This article reports that only 18% of major household, personal-care, food and beverage brands generated a positive return on investment from television advertising in periods of one year or less, according to a 2004 study by Deutsche Bank.

  • Why TV campaigns are key ingredient of marketing mix. Mortensen, Neil // Marketing Week;8/1/2011, p10 

    The article offers information on the role of television (TV) campaign in the marketing mix. It states that TV is an effective form of advertising through which people attract towards a product and ready to purchase it. It informs that TV is a fundamental ingredient for advertising and for...

  • A Weapon In Plain Sight. Zwiers, Nancy; Nia, Susan // Playthings;Apr/May2010, Vol. 108 Issue 4, p22 

    The article discusses the benefits associated with Direct Response Television (DRTV) advertising for toymakers. It is a television commercial that lets toymakers prove the consumer appeal of their product. DRTV stimulates retail sales of the product and presents opportunity for manufacturers to...

  • The World: Cincinnati - P&G appoints direct response agency for TV spots.  // Campaign;1/19/2007, Issue 2, p64 

    The article reports that Procter & Gamble (P&G) Co. has appointed the advertising agency Red of Cincinnati, Ohio to make mass-market television advertisements. The agency has produced a 30-second television spot for P&G's super-concentrated laundry detergent. Saatchi & Saatchi in New York and...

  • Updated BFS ad campaign taking flight. Linsalata, Vera // Tire Business;3/26/2007, Vol. 24 Issue 26, p23 

    The article presents information on a new advertising campaign of Bridgestone/Firestone Inc. The company advertised its new cable television commercials and print advertisements for both the Bridgestone and Firestone brands to complement its launch of the latest Bridgestone Turanza and Firestone...

  • C4 reveals first 40D advertisers.  // Marketing (00253650);3/14/2007, p4 

    The article presents information on the brands that have signed up to advertise on television network Channel 4's video-on-demand service 4oD. More than 12 advertisers, including Apple, Ford and Halifax, will run TV-style executions around 4oD shows including "Ugly Betty" and "Ramsay's Kitchen...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics