Circuit City reviews four for $150 mil brand effort

Snyder, Beth; Cuneo, Alice Z.
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p1
Trade Publication
States that Circuit City Stores has focused on four advertising agencies in its review to develop a television branding campaign for its retail electronics. The amount that Circuit City plans to spend on television and print advertising; Expectation that the company will launch an online selling site.


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