TITLE

Miller Brewing talks to PM shops about Lite, MGD

AUTHOR(S)
Chura, Hillary; Snyder, Beth; Cuneo, Alice Z.
PUB. DATE
June 1999
SOURCE
Advertising Age;6/28/1999, Vol. 70 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Miller Brewing Co. is seeking ideas for the brands, Miller Lite and Miller Genuine Draft beers through the Philip Morris Cos. agencies, Ogilvy & Mather of New York and Leo Burnett USA of Illinois. Miller executives who formerly worked as tobacco executives at Philip Morris USA; Media buying agency for Miller.
ACCESSION #
1985775

 

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