Miller Brewing talks to PM shops about Lite, MGD

Chura, Hillary; Snyder, Beth; Cuneo, Alice Z.
June 1999
Advertising Age;6/28/1999, Vol. 70 Issue 27, p1
Trade Publication
States that Miller Brewing Co. is seeking ideas for the brands, Miller Lite and Miller Genuine Draft beers through the Philip Morris Cos. agencies, Ogilvy & Mather of New York and Leo Burnett USA of Illinois. Miller executives who formerly worked as tobacco executives at Philip Morris USA; Media buying agency for Miller.


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