TITLE

Looking Up: Brands Stand Out

AUTHOR(S)
Schruntek, Walter J.
PUB. DATE
June 1999
SOURCE
FoodService Director;06/15/99, Vol. 12 Issue 6, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the factors which contributes to the success or failure of a product brand. Characteristics of a great brand; List of guiding principles that should be considered in building or selecting a product brand name; How to develop a product in order to achieve enjoyment and satisfaction.
ACCESSION #
1985763

 

Related Articles

  • Brand value yields clout in marketplace. Adams, John // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;05/11/98, Vol. 12 Issue 10, p18 

    Advises companies to strive hard to build and protect their corporate brand names. RJR's acquisition of Nabisco for six times the company's asset value; Coca-Cola's efforts to promote its classic formula; Trans World Airlines' failure to build its brand name.

  • Solid brand identity crucial in competitive marketplace. Bromberg, Leslie // Inside Tucson Business;06/29/98, Vol. 8 Issue 14, p5 

    Opinion. Focuses on the importance of brand identity in a highly competitive marketplace in the 21st century. Benefits of investing in brand development programs; Establishment of brand equity to distinguish products; Facilitation of brand building through solid brand-development strategies.

  • Holistic approach to brand equity management. Davis, Scott // Marketing News;1/16/95, Vol. 29 Issue 2, p4 

    Focuses on the issue of brand building, management and strategy in the United States. Current interest in brand equity; Details about the state of brand equity management in the country; Difficulty in understanding the basic definition of brand equity.

  • Digital BRANDING. Rochester, Jack B. // e-learning;Sep2001, Vol. 2 Issue 9, p22 

    Discusses the customer-oriented strategy in digital branding. Definition of digital branding; Key component that electronic learning content providers must realize; Phases in developing a branding strategy.

  • Brand planning in China. Li, Miranda // Brand Strategy;Nov2002, Issue 165, p12 

    Comments on the brand planning strategies of companies to penetrate the Chinese market. Factors contributing to the inability of brands to realized expansion plans; Significance of the emergence of middle class on marketers; Role of the middle class on market expansion.

  • Brands in training. Taylor, David // Brand Strategy;Nov2002, Issue 165, p28 

    Suggests practical workouts on using brand strategy to boost brand and business performance. Importance of uniqueness on developing brand strategy; Factors to consider on developing brand strategy; Importance of internal communication on boosting brand performance.

  • Innovation and collaboration. Mitchell, Alan // Brand Strategy;Nov2002, Issue 165, p40 

    Focuses on the importance of brands in facilitating the development of new product and services. Efforts of brand owners to innovate; Factors blocking the ability of brand owners to innovate; Benefit of innovations on retailers.

  • How to build a successful brand. Muniz, Aida // Caribbean Business;11/26/1998, Vol. 26 Issue 47, p52 

    Focuses on branding. Brand development strategies of Federal Express, Volvo and other brands; Details on the book `22 Immutable Laws of Branding'; Views of Neil Webster of McCann Erickson Puerto Rico on branding.

  • Brand name translation model: A case analysis of US brands in China. Dong, Lily C.; Helms, Marilyn M. // Journal of Brand Management;Nov2001, Vol. 9 Issue 2, p99 

    Presents information on a study which examined the influence of brand names on brand equity, focusing on U.S. brands in the Chinese culture as a case study. Brands from the U.S. which enjoy success in the Chinese market; Development of a market theory for international branding; Definitions of...

  • Editorial: Uncovering brand gremlins and other hidden perils. Farquhar, Peter // Journal of Brand Management;Aug2003, Vol. 10 Issue 6, p388 

    Editorial. Comments on brand management. Brand crises; Brand 'gremlins'; Impact of technological advances.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics