TITLE

A potato chip campaign

PUB. DATE
June 1999
SOURCE
FoodService Director;06/15/99, Vol. 12 Issue 6, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the decision of Sodexho Marriott Services Inc. to take a chance on the selling power of a potato chip with no brand name. Details on the purchase of the rights to Miss Vickie's, a Canadian kettle-cooked chip; Deal of Sodexho with Merrill Lynch company and American Express Co.
ACCESSION #
1985760

 

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