TITLE

Wal-Mart Ads Chase Better Shoppers

PUB. DATE
February 2006
SOURCE
Home Textiles Today;2/20/2006, Vol. 27 Issue 21, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Wal-Mart Stores has debuted a series of 15-second television advertisements which boast of the "aspirational" merchandise in its stores. The campaign, which also includes print ads, employs testimonials in which fictitious customers relate how they were able to buy something unexpected such as beddings, dinnerware and a backyard firepit furniture set.
ACCESSION #
19854718

 

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