Wal-Mart Ads Chase Better Shoppers

February 2006
Home Textiles Today;2/20/2006, Vol. 27 Issue 21, p6
Trade Publication
The article reports that Wal-Mart Stores has debuted a series of 15-second television advertisements which boast of the "aspirational" merchandise in its stores. The campaign, which also includes print ads, employs testimonials in which fictitious customers relate how they were able to buy something unexpected such as beddings, dinnerware and a backyard firepit furniture set.


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