TITLE

Digital Phone Service Comes on Strong

AUTHOR(S)
Stump, Matt
PUB. DATE
February 2006
SOURCE
Multichannel News;2/20/2006, Vol. 27 Issue 8, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy employed by Bright House Networks executive Terri McNulty in the U.S. Her remarks on the community's response to digital phone are presented. The multilevel aspect to marketing advanced products is described. Outside Internet-service providers offered by the company are also listed.
ACCESSION #
19854202

 

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