TITLE

ESPN's 'House' Scores $30 Million in Sales

AUTHOR(S)
Reynolds, Mike
PUB. DATE
February 2006
SOURCE
Multichannel News;2/20/2006, Vol. 27 Issue 8, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on ESPN the House, a promotion used by ESPN to help local cable affiliates in the U.S. generate ad sales. The feature of the program is described. The estimated number of affiliates for the program is given. The customized support materials provided by the cable network are also enumerated.
ACCESSION #
19854176

 

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