ESPN's 'House' Scores $30 Million in Sales

Reynolds, Mike
February 2006
Multichannel News;2/20/2006, Vol. 27 Issue 8, p10
The article reports on ESPN the House, a promotion used by ESPN to help local cable affiliates in the U.S. generate ad sales. The feature of the program is described. The estimated number of affiliates for the program is given. The customized support materials provided by the cable network are also enumerated.


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