'Wonder Pets' Get Online, Phone Push

Umstead, R. Thomas
February 2006
Multichannel News;2/20/2006, Vol. 27 Issue 8, p9
The article reports on the promotion of Nickelodeon's preschool series "The Wonder Pets!." The features of the animated series are described. The remarks of executive Karen Driscoll on the program are presented. The marketing strategies employed for the program are also addressed.


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