TITLE

Indiana: We'll jump through hoops!

AUTHOR(S)
Kaelble, Steve
PUB. DATE
February 2006
SOURCE
Indiana Business Magazine;Feb2006, Vol. 50 Issue 2, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Indiana government is collecting some slogan ideas to boost its tourism. The slogan-selection process involves state officials and their marketing advisers, Strategic Marketing and Research of Carmel and Hirons & CO. of Indianapolis and Bloomington. The strategic plan of the government aims to better leverage tourism-promotion dollars, create incentives to help improve attractions, bring together industry partners and create a new brand image.
ACCESSION #
19851013

 

Related Articles

  • New Strategy, New Brand. Lesser, Craig // Georgia Trend;Jan2006, Vol. 21 Issue 5, p18 

    The article presents information on the efforts of Governor of Georgia, Sonny Perdue to strengthen the existing image of Georgia as one of the leader of business and tourism. Perude has directed the Georgia Department of Economic Development (GDEcD) to recharge their global marketing strategy...

  • Utah prepares to brand state with new slogan.  // Marketing News;3/1/2006, Vol. 40 Issue 4, p56 

    The article focuses on preparation of Utah tourism officials and advertising experts to launch a new brand and slogan to promote the state. Susan Rugh, an associate professor of history at Brigham Young University in Provo, emphasized the importance of brands. Previously used slogans for Utah...

  • South Pacific brand rethink.  // Travel Daily;6/22/2015, p8 

    The article reports that members of the South Pacific Tourism Organisation decides to revamp image; sixteen countries comprise the group.

  • Creating Your Brand. Corno, Joe // Broker Magazine;Aug2006, Vol. 8 Issue 7, p80 

    The article reflects on the important issues regarding company branding. The author cites significant images used by companies that are significant signs of highest ethical standards. There are also various professional branding services available where companies can secure consultations...

  • Why it's good to be niche. Cohen, Carl // Brand Strategy;Dec2008/Jan2009, Issue 228, p10 

    The article reports on the significant implications of being a niche brand in businesses. According to the author, being a niche brand can be a very positive thing especially in economic downturn. In some cases, being a niche player and doing what the business can do is what really makes a...

  • The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium. Rennie, Lindsay // Journal of Sponsorship;Aug2010, Vol. 3 Issue 4, p338 

    Amateur sports sponsorships offer a wealth of potential for brands to meet their marketing objectives through a variety of means. Olympic partnerships are unquestionably high-profile and, if activated effectively, can deliver solid return on investment; however, they are also the most expensive...

  • Branding Isn't Just for Ad Campaigns. Oster, Bev // San Diego Business Journal;12/5/2005, Vol. 26 Issue 49, p52 

    The article presents question and answer on branding strategies. A reader has asked that how does branding apply to a small business like he owns. According to the expert in this article, branding isn't just for advertising campaigns. Good branding starts with a plan for the development,...

  • Social Media Spoofs Call for Fast Action. Button, Keith // American Banker;12/30/2011, Vol. 176 Issue F349, p4 

    The article notes this story on how banks can prevent satirical spoofing in social media is from the January 2012 issue of "Bank Technology News." Beyond the ARC communication consultancy's chief executive officer Steven Ramirez says banks should take a preemptive strategy and establish their...

  • Rebranding @ Airtel: An Analysis. Dubey, Jayashree; George, Babu P. // IUP Journal of Brand Management;Sep2012, Vol. 9 Issue 3, p65 

    The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not only their day-to-day operational plans but also the marketing tactics and strategies need frequent revision. Rebranding has become an important strategic tool by which these...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics