Indiana: We'll jump through hoops!

Kaelble, Steve
February 2006
Indiana Business Magazine;Feb2006, Vol. 50 Issue 2, p8
The article reports that Indiana government is collecting some slogan ideas to boost its tourism. The slogan-selection process involves state officials and their marketing advisers, Strategic Marketing and Research of Carmel and Hirons & CO. of Indianapolis and Bloomington. The strategic plan of the government aims to better leverage tourism-promotion dollars, create incentives to help improve attractions, bring together industry partners and create a new brand image.


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