Plugging the leak

Phillips, Bob
February 2006
Progressive Grocer;2/1/2006, Vol. 85 Issue 2, p88
Trade Publication
The article reports on the need to reintroduce six-packaging of carbonated soft drinks. Six-pack must be reintroduced to supermarkets. Accordingly, if six-packs are more available to consumers, the sales could be much higher because such offers a variety of options. Furthermore, six-packs are a more viable substitute for twelve-packs than single-serve bottles. In addition, six-packs can give supermarkets a stronger point of differentiation.


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