TITLE

Plugging the leak

AUTHOR(S)
Phillips, Bob
PUB. DATE
February 2006
SOURCE
Progressive Grocer;2/1/2006, Vol. 85 Issue 2, p88
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the need to reintroduce six-packaging of carbonated soft drinks. Six-pack must be reintroduced to supermarkets. Accordingly, if six-packs are more available to consumers, the sales could be much higher because such offers a variety of options. Furthermore, six-packs are a more viable substitute for twelve-packs than single-serve bottles. In addition, six-packs can give supermarkets a stronger point of differentiation.
ACCESSION #
19847757

 

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