Fresh thinking

McTaggart, Jenny
February 2006
Progressive Grocer;2/1/2006, Vol. 85 Issue 2, p36
Trade Publication
The article focuses on the factors that contributed to the success of the independent grocer operator Yoke's Fresh Market. Yoke's Fresh Market, which used to be a price operator, has changed its format to compete with other retailers. It has physically transformed its retail stores and improved its perimeter department operations. It has created a rewarding work environment for its leaders and employees as well. It has also upgraded its information and technology system. The company has also been creative in its advertising campaigns.


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