TITLE

Retailers toast '06 with healthy initiatives

PUB. DATE
February 2006
SOURCE
Progressive Grocer;2/1/2006, Vol. 85 Issue 2, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the health initiatives of several grocery retailers in the U.S. Retailers are launching innovative programs and tools to educate their loyal shoppers, reach new clientele, and promote healthy vibes for their brands. Wild Oats Inc., for instance, launched its Superfoods-Super You! Healthy Eating Plan. Giant Food LLC has distributed a free booklet of tips on exercise and better nutrition entitled Fresh Start...Health Rewards. Wal-Mart Stores Inc. has conducted a retailtainment event which focus on healthy eating.
ACCESSION #
19847732

 

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