Avon Red Latest Industry Foray Into Erotica Market

February 2006
Book Publishing Report;2/20/2006, Vol. 31 Issue 7, p3
Trade Publication
The article reports on the plan of HarperCollins Publishers Inc. to produce its new line of Avon Red books with romantic titles in the U.S. Liate Stehlik, publisher of Avon Red, said that there is a growing demand in the market for paperbacks with erotic titles. The company produced about 40 to 60 Avon Red books and will be increased by 12 titles per year. The book titled "Parlor Games" and "If This Bed Could Talk" will be the first Avon Red books to be released by the company on June 2006.


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