Marketers: Competitors or Partners?

Jablonski, Steve
June 1999
American Gas;Jun99, Vol. 81 Issue 5, p19
Trade Publication
Relates the experience of Columbia Gas of Ohio in its collaborative efforts with marketing companies in the unbundling process. Columbia Gas of Ohio's approach to utility issues; Basis for successful utility-marketer partnership; Results of Columbia Gas of Ohio's unbundling program. INSET: Partnering with Marketers: How to Make It Work.


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