Running Ahead

Powell, Matt
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p16
Trade Publication
The article offers a look at the footwear industry in the U.S. in 2005 and 2006. The strong growth of Euro-inspired lifestyle fashion athletic footwear sales, which carry a moderate price point, was the primary factor behind the somewhat muted American spelling price growth. Running footwear, which represents more than 25 percent of overall athletic sales, was the strongest growth category, putting up increases in the mid-teen-digits in both units and dollars. Although there are no statistics to bear out that more people are actually running, many small vendors have benefited from the surge in running footwear sales, especially Asics, where sales grew nearly 25 percent and share grew a full point. Sales for the year in skate shoes were up in the mid-teen digits, and the total estimated annual sales for skate shoes is expected to be well over $1 billion.


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