Board Must Support Next Year's SGMA Shows

Carr, Bob
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p12
Trade Publication
The author encourages board members of the Sporting Goods Manufacturer's Association (SGMA) to support its trade shows. When The Super Show was launched, one industry show did a good job of presenting a national showcase of sporting goods products. Attending one of the SGMA shows might give them a showcase to reach the running specialty trade without the expense of exhibiting their entire footwear and apparel collections.


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