Ryan, Thomas J.
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p11
Trade Publication
The article announces the opening of the European headquarters of Under Armour sports gear company in Amsterdam, Netherlands. Under Armour has also promoted one of its partners, Ryan Wood, to president of international business. The Baltimore-based company will operate its European sales, marketing and logistics functions from an office located in Amsterdam's Olympic Stadium, originally built to host sports competitions during the 1928 Olympic Games.


Related Articles

  • Under Armour Launches Performance Eyewear. Carroll, Deirdre // Vision Monday;5/21/2007, Vol. 21 Issue 6, p112 

    The article reports on the launch of Performance Eyewear sunwear collection by Under Armour, a sport performance apparel firm. The sunwear collection, which was created for sport enthusiasts, was released through Eyeking LLC in New York. Raphael Peck, vice president of product creation and...

  • Under Armour opens first digital headquarters. Barrie, Leonie // Aroq - Just-Style.com (Global News);3/21/2015, p11 

    The article reports on the first Connected Fitness digital headquarters opened by the sportswear specialist Under Armour in Austin, Texas.

  • David and Goliath. Griffin, Cara // SGB;Sep2004, Vol. 37 Issue 9, p22 

    Focuses on the competition between Under Armor and Nike in the sporting goods industry. Total value of the two companies; Success gained by Under Armor since 1999; Efforts of Under Armor to market compression apparel; Key to the continued growth of Under Armor.

  • Tough Lessons. Powell, Matt // SGB;Oct2006, Vol. 39 Issue 10, p6 

    The article offers a look at the Back-To-School season in the sporting goods industry in 2006. According to the author, sales were strongest in full-line sporting goods stores in the Pacific and Mountain regions and weakest in New England. Nike dominated the overall top-seller list. Under...

  • Powering Up. Griffin, Cara // SGB;Oct2006, Vol. 39 Issue 10, p24 

    The article offers a look at Russell Athletic, which has been in the performance apparel category for years with its Dri-Power line. Included are quotes from Alex Hodges, vice president of marketing at Russell Athletic. Under Armour, another sporting goods retailer, is discussed. According to...

  • Under Armour Readies Running Footwear Launch. Ryan, Thomas J. // SGB;Dec2008, Vol. 41 Issue 12, p12 

    The article reports that footwear company Under Armour Inc. faces numerous challenges regarding its running footwear category in 2009. It states that the company gets a full support from sporting goods chains and is expected to maintain demand over supply. It notes that the company grabbed...

  • Under Armour to Supply University of Maryland. Ryan, Thomas J. // SGB;Feb2004, Vol. 37 Issue 2, p15 

    Reports on a football uniform licensing deal of the University of Maryland with sporting goods company Under Armour, as of February 2004. Background of Kevin Plank, founder and president of Under Armour; Value of the deal; Impact of the partnership on Under Armour; Terms of the deal.

  • Under Armour Sets Sights on Eyewear Market. Griffin, Cara // SGB;Jul2006, Vol. 39 Issue 7, p12 

    This article reports on the new product line from Under Armour. The sportswear company announced that they will now be developing an eyewear line, after signing a six-year licensing deal with Eyeking LLC. The first product will be a sun visor that fits under football helmets. The new line has...

  • UNDER ARMOUR. Subramanian, Ram; Gopalakrishna, Pradeep // Business Case Journal;Summer2012, Vol. 19 Issue 2, p62 

    Under Armour (UA) pioneered the performance apparel category in the sporting goods industry. The company, founded in 1996 by Kevin A. Plank, owned 78 percent of the market share in its category and had revenues of $856.4 million in 2009. Around 94 percent of the company's revenues, however, came...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics