Timberland Launches PreciseFit

Leand, Judy
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p9
Trade Publication
The article reports on the launch of Timberland PreciseFit System, a footwear technology from Timberland. The patent-pending innovation, which is now being rolled out in the men's casual category, is intended to help the 60 percent of men who are unable to get an optimal fit through traditional footwear, as well as the 35 percent of men who have a half-size or greater difference between their left and right feet. PreciseFit was in development for two years. Timberland conducted a 54-store test of the technology in Asia, Europe and the U.S., and Koenen reports that the consumer reaction exceeded expectations.


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