Adidas and Reebok Appoint New Brand Leaders

Ryan, Thomas J.
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p9
Trade Publication
The article reports on the appointment of new brand leaders of Adidas and Reebok. Erich Stamminger, who most recently helped revive the Adidas name in North America, has been appointed president and CEO of the Adidas brand. On the other hand, Paul Harrington, Reebok's senior vice-president of global operations and chief supply chain officer, has been appointed president and CEO of the company. Credentials of the two chief executives are also presented.


Related Articles

  • Adidas promotes Euro boss to run US division.  // Marketing Week;12/18/2003, Vol. 26 Issue 51, p7 

    Reports on the promotion of president and chief executive Erich Stamminger by Adidas America Inc. in Great Britain. Scope of Stamminger's responsibility in the company; Reasons for the resignation of Stamminger from his previous position; Reliance of the company for the efficient performance of...

  • Adidas Taps U.S. Leader. Feitelberg, Rosemary // WWD: Women's Wear Daily;12/11/2003, Vol. 186 Issue 121, p12 

    Reports on the appointment of Erich Stamminger as president and chief executive officer of Adidas America. Replacement of Ross McMullin; Role and responsibilities; Factors behind the change in leadership; Career highlights.

  • Adidas Names U.S. Leader. Kletter, Melanie // WWD: Women's Wear Daily;11/22/2005, Vol. 190 Issue 111, p10 

    The article reports on the appointment of Rob Langstaff as president of Adidas America in the U.S. in 2005. The position becomes critical as the company completes its acquisition of Reebok. The company's sales in North America has increased for the nine-month period ending September 30, 2005....

  • Stamminger invokes heritage to revive Adidas sales in U.S. Thomaselli, Rich // Advertising Age;5/3/2004, Vol. 75 Issue 18, p76 

    Reports on the plan of Erich Stamminger, president and chief executive officer of Adidas America for increasing the sports apparel sales of the company in North America. Importance of the stability of the company in the U.S.; Share of Adidas in the U.S. market; Goal of the company in improving...

  • Adidas, Reebok Tap Two For Executive Promotions. Kletter, Melanie; Murphy, Robert // WWD: Women's Wear Daily;1/10/2006, Vol. 191 Issue 6, p23 

    The article reports on the promotions of Erich Stamminger and Paul Harrington at Adidas Solomon AG and Reebok International respectively in January 2006. It presents a statement issued by Herbert Hainer, chairman and CEO of Adidas, regarding the appointment of Stamminger. The occupational...

  • Merger Watch: Reebok, adidas Align Leadership.  // Apparel Magazine;Feb2006, Vol. 47 Issue 6, p9 

    The article reports that as Reebok International Ltd. and Adidas-Salomon AG prepare to finalize a merger agreement, the two companies are making crucial executive appointments to lead them into a new era as one global powerhouse. Reebok International has appointed Paul Harrington president and...

  • Fireman Reflects on Reebok's Past, Future. Newman, Eric // FN: Footwear News;5/22/2006, Vol. 62 Issue 21, p2 

    The article presents an update on the resignation of Paul Fireman as chairman and CEO of Reebok, as of May 2006. He thinks the Reebok story is the story of many people and that life goes on and the company will progress under new leadership with Paul Harrington. Fireman feels after his...

  • Adidas-Solomon Shakes Up American Unit's Front Office. Kletter, Melanie // WWD: Women's Wear Daily;2/24/2004, Vol. 187 Issue 38, p19 

    Reports on executive changes at the U.S. operations of German activewear firm Adidas-Salomon AG. Joe Fields' appointment as vice president of sales and retail; John Kawaja's appointment as a global management executive; Erich Stamminger's appointment as president of Adidas America.

  • People.  // Advertising Age;12/15/2003, Vol. 74 Issue 50, p16 

    The article reports on the appointment and selection of executives as of December 15, 2003. Erich Stamminger is appointed as president and CEO of Adidas America in Beaverton, Oregon. Ulrich Veigel is the new CEO of Grey Global Group's German advertising and marketing services agencies. Tom...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics