TITLE

Adidas and Reebok Appoint New Brand Leaders

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2006
SOURCE
SGB;Feb2006, Vol. 39 Issue 2, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of new brand leaders of Adidas and Reebok. Erich Stamminger, who most recently helped revive the Adidas name in North America, has been appointed president and CEO of the Adidas brand. On the other hand, Paul Harrington, Reebok's senior vice-president of global operations and chief supply chain officer, has been appointed president and CEO of the company. Credentials of the two chief executives are also presented.
ACCESSION #
19797573

 

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