TITLE

PRIVATE VIEW: STRATEGIST

AUTHOR(S)
Pollard, Ivan
PUB. DATE
February 2006
SOURCE
Campaign;2/3/2006, Issue 5, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author on several advertising campaigns. There is a nice idea inside the campaign for Mint. With more than a passing wink to another intergalactic funny man, the clever/dumb balance is a neat device to get me to engage in what is essentially a hard sell for getting one of these oddly shaped cards. In contrast, the new spots for Visa International Inc. are a bit too saccharine and sweet. Cleverly packaged little vignettes, served with a liberal dose of feel-good music and the joy of the present being opened.
ACCESSION #
19793398

 

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