TITLE

A Super Disappointment

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
February 2006
SOURCE
Wireless Week;2/15/2006, Vol. 12 Issue 4, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the prediction made by Verizon Wireless chief marketing officer John Stratton that 25 percent to 30 percent of brand advertising spending in the U.S. will go to mobile communications media. Criticism on the TV commercials in the Super Bowl; Challenge made by Stratton to executives who attended the Advertising Age's Madison & Vine Conference in California; Discussion on the issues which marketers must address.
ACCESSION #
19789548

 

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