TITLE

Satellite Takes Focus Off Price

AUTHOR(S)
Moss, Linda
PUB. DATE
February 2006
SOURCE
Multichannel News;2/13/2006, Vol. 27 Issue 7, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on marketing strategies employed by cable operators in the U.S. which were discussed during the winter educational conference of the Cable Television Cooperative in January 2006. One Touch Intelligence CEO Robert Thalman discussed the advertising spending allocated by DirecTV Inc. and EchoStar Communications Corp. in the third quarter of 2005.
ACCESSION #
19750289

 

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