Satellite Takes Focus Off Price

Moss, Linda
February 2006
Multichannel News;2/13/2006, Vol. 27 Issue 7, p30
The article reports on marketing strategies employed by cable operators in the U.S. which were discussed during the winter educational conference of the Cable Television Cooperative in January 2006. One Touch Intelligence CEO Robert Thalman discussed the advertising spending allocated by DirecTV Inc. and EchoStar Communications Corp. in the third quarter of 2005.


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