TITLE

Advertisers Tune In Tie-Ins For Black History Month

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
February 2006
SOURCE
Multichannel News;2/13/2006, Vol. 27 Issue 7, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the sponsorship of cable programming in honor of the Black History Month in the U.S. in February 2006. Several cable networks will offer original documentaries, motion pictures and specials all month long. TV One president Johnathan Rodgers comments advertisers who take advantage of the event to reach African American consumers. Seafood restaurant chain Red Lobster will sponsor two History Channel specials.
ACCESSION #
19750272

 

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