An Island Unto Itself

Clemens, Luis
February 2006
Multichannel News;2/13/2006, Vol. 27 Issue 7, p22
The article focuses on issues regarding the classification of Puerto Rico in the U.S. Hispanic mass media market. People born in the country are U.S. citizens. Synovate, a market research firm, considers Puerto Ricans on the island as foreign-born and those who live in the U.S. mainland as U.S.-born. According to Mediafax vice president Victor Vazquez, mainland Hispanic markets and Puerto Ricans both like soap operas.


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