Next-Gen Hispanics Reshape the Market

Clemens, Luis
February 2006
Multichannel News;2/13/2006, Vol. 27 Issue 7, p18
The article focuses on the impact of second and third generation of Hispanic Americans on cable television broadcasting in the U.S. as of February 2006. The favorite Spanish-language programming of the generation were telenovelas according to a survey conducted by New American Dimensions. A statement was issued by Marsha Williams, senior vice president of research and planning of Nickelodeon, on the provision of Latino-friendly programming by media companies.


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