Rainbow's Mag Rack Goes After Advertisers

Umstead, R. Thomas
February 2006
Multichannel News;2/13/2006, Vol. 27 Issue 7, p12
The article presents updates on Mag Rack video on demand service as of February 13, 2006. Mag Rack plans to pitch agencies to purchase sponsorships and advertisements within its programming. The network has decided to alter its distribution strategy to deal with the competition in video on demand service according to Dan Ronayne, senior vice president and general manager for Mag Rack. Investment in exclusive and original programming fare was done by the company. "Katie Brown @ Home" and "The Pet Shop" are some of the programs to be launched in 2006.


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