Can you hear me now? . . . Not my kids

McNamara, Paul
January 2006
Network World;1/30/2006, Vol. 23 Issue 4, p58
Trade Publication
This article describes a report written by Yankee Group analyst Marina Amoroso in which she forecasts that children aged 8 to 12 comprise an underpenetrated market for wireless cellular mobile communications services in the U.S. Almost one eight-year-old out of every ten is consuming call minutes on the prepaid or postpaid telephone plans signed by their parents. Obstacles include the fact that parental controls on some cellular telephones are not robust or easy to use, and the devices themselves are not built with children's needs and preferences in mind.


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