Serving the Unbanked: Experiences Abroad -- Opportunities in Brazil

Seidman, Ellen
December 2005
Bank Technology News;Dec2005, Vol. 18 Issue 12, p97
Trade Publication
The article focuses on the views of several executives as to how institutions are serving the unbanked. Murilo Barbosa, vice president of Products MasterCard, opined that his company segmented the low-income population and 33 percent of Brazil's low-income group fears losing control with their cards. As such they are implementing technology for this group, including PayPass, a contactless card for mass transportation, soccer stadiums, fast-food and tax payments. Gil Trindade, sales manager-financial of SAS Brasil, opines that they have a way of helping lower-income group with little education. They can help those people by educating the children, who at home can show their parents as to how transactions work and how to use credit and cards.


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