TITLE

AAFA Forms Brand Protection Council

AUTHOR(S)
Mitchell, Michelle Mendieta
PUB. DATE
January 2006
SOURCE
Textile World;Jan/Feb2006, Vol. 156 Issue 1, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the establishment of a Brand Protection Council by the American Apparel & Footwear Association in Arlington, Virginia. This initiative aims to help protect the U.S. brands from counterfeit products which costs companies for an estimated 250 billion dollars each year. The composition of the council includes legal, brand enforcement and marketing representatives of companies.
ACCESSION #
19725289

 

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