TITLE

Creating Advantage

AUTHOR(S)
Christensen, Clayton
PUB. DATE
February 2006
SOURCE
Leadership Excellence;Feb2006, Vol. 23 Issue 2, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article offers a leader's guide to endorsing new brands or services. It discusses the status of endorser brand in the market, elaborates market disruption by innovations and offers step-by-step instructions for achieving competitive advantage.
ACCESSION #
19714775

 

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