Australia's BankCard Succumbs to Rivals

February 2006
American Banker;2/6/2006, Vol. 171 Issue 24, p5
Trade Publication
This article reports on the decision by the Bankcard Association of Australia to retire Australia's oldest credit card, Bankcard. Bankcard is a victim of competition from such rivals as Visa U.S.A. and MasterCard International. An ever-declining Bankcard cardholder base, falling transaction volumes, and shrinking market share make the card not sustainable.


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