Lessons for the Losers

Schultz, Don E.
January 2006
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p10
The article comments on the 2005 annual "Brandweek" Customer Loyalty Awards program held in New York City on September 2005. The awards are based on the Customer Loyalty Index rankings, a leading-indicator assessment that identifies the brands with the best customer relationships. It argues that the outside group Brand Keys which determines the award winners have failed to include in the panel discussion about brands and branding.


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