TITLE

Lessons for the Losers

AUTHOR(S)
Schultz, Don E.
PUB. DATE
January 2006
SOURCE
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments on the 2005 annual "Brandweek" Customer Loyalty Awards program held in New York City on September 2005. The awards are based on the Customer Loyalty Index rankings, a leading-indicator assessment that identifies the brands with the best customer relationships. It argues that the outside group Brand Keys which determines the award winners have failed to include in the panel discussion about brands and branding.
ACCESSION #
19678381

 

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