TITLE

Misinformation overload

AUTHOR(S)
Mermelstein, Ellen; Abu-Shalback Zid, Linda
PUB. DATE
January 2006
SOURCE
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the results of a survey conducted by Orange, California-based Ameriquest Mortgage Co. Ninety-four percent of students believe that they will own a home in their lifetime but more than four out of five underestimated the average cost of a single-family home. The survey concludes that the reason for the students' belief that they will have a higher quality of life than their parents stem from parents not communicating enough with their children about financial matters. Although most parents do not reinforce the idea of saving, as many as 77% talk to their kids about the benefits of saving money. The topics that were left unaddressed are budgeting and investing. Differences between stocks, bonds and mutual funds are discussed by less than 10% of families.
ACCESSION #
19678378

 

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