TITLE

THOUGHT LEADERS

AUTHOR(S)
Mermelstein, Ellen; Abu-Shalback Zid, Linda
PUB. DATE
January 2006
SOURCE
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents findings of marketing research in the U.S. The first research "Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context," published in the October 2005 issue of the "Journal of Marketing," suggests that the relationship between satisfaction and repurchase behavior is moderated by customer, relational, and marketplace characteristics. The second research "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," published in the November 2005 issue of the "Journal of Marketing Research," asserts that marketing actions can shape consumers' beliefs and expectations, thus influencing their experiences with products.
ACCESSION #
19678374

 

Related Articles

  • The Development of a Scale to Measure Consumer Discontent. Lundstrom, William J.; Lamont, Lawrence M. // Journal of Marketing Research (JMR);Nov76, Vol. 13 Issue 4, p373 

    This report concerns the procedures used and results obtained in the development of an attitude scale to measure consumer discontent. Using consumer attitudes and the related consumerism literature as a point of departure, the writers define consumer discontent and develop a scale to measure the...

  • Clothes call. Mermelstein, Ellen; Abu-Shalback Zid, Linda // Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p6 

    The article presents findings of a market survey on consumers' decisions on clothing purchases in the U.S. The survey from Decision Analysts Inc. asserts that point-of-purchase and in-store print information influence final decisions on clothing purchases more than any other form of promotion....

  • MUSIC. Chen, Christine Y. // Fortune;12/30/2002, Vol. 146 Issue 13, p52 

    Discusses the success of BigChampagne, a market research company which tracks file-sharing sites for record labels. How the company gathers customer feedback from online sites; Use of BigChampagne by most major record labels.

  • Interest Patterns and Product Preferences: An Exploratory Analysis. Pennington, Allan L.; Peterson, Robert A. // Journal of Marketing Research (JMR);Aug1969, Vol. 6 Issue 3, p284 

    An examination of the relationships between selected product preferences and interest patterns showed that people preferring certain products could be accurately characterized in terms of their people-nonpeople interest orientations.

  • Are you measuring satisfaction or perception? Zifco-Baliga, Georgette M. // Marketing News;4/24/95, Vol. 29 Issue 9, p11 

    The article reflects on the importance of customer feedback. It identifies the two ways of listening customers' feedback including determining how satisfied the customers are with the services offered and how they perceive the quality of services offered. It offers several tips on how to meet...

  • Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making. Evanschitzky, Heiner; Woisetschl├Ąger, David M. // Advances in Consumer Research;2008, Vol. 35, p630 

    Aging of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on...

  • The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models. Kwanho Suk; Song-Oh Yoon; Sie Yeoun Song // Advances in Consumer Research;2008, Vol. 35, p639 

    Consumer's price evaluation is often susceptible to other price information available in decision context (Janiszewski and Lichtenstein 1999; Niedrich, Sharma, and Wedell 2001). For example, consumers use prices of other alternatives in the evoked choice set as their reference prices and...

  • The Effect of Self-Construal on Impulsive Consumption. Yinlong Zhang; Shrum, L. J. // Advances in Consumer Research;2008, Vol. 35, p644 

    Impulsive behaviors, and impulsive consumption in particular, are generally considered negative constructs that are associated with a variety of other negative traits (e.g., lower intelligence, immaturity, poor value system) and outcomes (e.g., financial problems, lower self esteem and...

  • Consideration sets for financial services brands. Dawes, John; Mundt, Kerry; Sharp, Byron // Journal of Financial Services Marketing;Dec2009, Vol. 14 Issue 3, p190 

    This study examines the extent of consumer information search and consideration of financial services brands. It uses data from two surveys of purchasing behavior. This study finds a surprisingly low level of consumer consideration, either by personal enquiry or via the internet. The most common...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics