TITLE

From the editor

AUTHOR(S)
Neal, Carolyn Polland
PUB. DATE
January 2006
SOURCE
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the January/February 2006 issue of "Marketing Management," including one by Chris Hart and Pete Blackshaw on several steps that companies can take to prevent consumer generated media outbreaks and another by Peter Honebein and Roy Cammarano on a model for assessing and designing coproduction experiences.
ACCESSION #
19678370

 

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