TITLE

Like a candidate? Buy his aftershave

AUTHOR(S)
Matloff, Judith
PUB. DATE
June 1999
SOURCE
Christian Science Monitor;6/25/99, Vol. 91 Issue 147, p7
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Focuses on the trend in Russia for politicians to market themselves through products such as albums, cologne, and clothing. Difficulty of campaigning across Russia's vast territory; Usefulness of marketing as a campaigning technique; How traditional Communists are opposed to the trend; Projects planned by various presidential aspirants, such as Vladimir Zhirinovsky and Vladimir Bryntsalov.
ACCESSION #
1965664

 

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