Barbalova, Irina
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p48
Trade Publication
The article reports on the growth of the global household care market in 2004. The market reached $90.5 billion in 2004, which represented a 7.5 increase on 2003. The article reports on the double-digit gains in Western Europe and Australasia in 2004. It also discusses how the manufacturers are responding to the growing demand for products that work quickly, easily and with minimal effort.


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