TITLE

THE GLOBAL HOUSEHOLD CARE MARKET

AUTHOR(S)
Barbalova, Irina
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of the global household care market in 2004. The market reached $90.5 billion in 2004, which represented a 7.5 increase on 2003. The article reports on the double-digit gains in Western Europe and Australasia in 2004. It also discusses how the manufacturers are responding to the growing demand for products that work quickly, easily and with minimal effort.
ACCESSION #
19655200

 

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