Marsden, Paul; Samson, Alain; Upton, Neville
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p45
Trade Publication
The article highlights the results of the LSE Advocacy Growth Study 2005. It assesses the financial value of word-of-mouth recommendations for leading consumer brands. The brand recommendation levels among consumers were compared with sales performance in Great Britain. The study focused on retail banking, mobile phones, cars and supermarkets. INSET: Methodology: Keeping it simple..


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