December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p42
Trade Publication
The article reports on the expected growth of the mobile entertainment. It predicts that mobile entertainment is set to become a $24.8 billion business reaching 2.7 billion people by 2010. The article also reports on the growth of the video, console and online gaming industries. Downloads are the most common source of revenue for mobile operators. The popularity of multiplayer games have also increased.


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