Three thinking

Pedersen, Ole
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p36
Trade Publication
The article explains the importance of the triple bottom line (TBL) and what companies can learn from the Nordic region. It discusses how companies in the region have always used the TBL, and how they have incorporated it as a core part of their strategies. TBL is used to achieve and measure success on three performance criteria. The article presents Nordic companies included in the Global 100 Most Sustainable Corporations.


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