TITLE

The human touch

AUTHOR(S)
Dawson, Charlie
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites various ways of upsetting customers. They include false friendliness, winning loyalty through coercion, and the provision of poor customer services. The article also discusses the need for businesses to reconnect to the consumer world. It also highlights some of the reasons why businesses fail.
ACCESSION #
19655190

 

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